fwiw, Hop Studios is the dev team that helped set up the CMS (which includes the product pages, blog, and forums).

Here’s a story about the new EHX site from Wired:
http://blog.wired.com/music/2008/10/guitar-pedal-ma.html

And here’s a story by ExpressionEngine (the CMS we’re using):
http://expressionengine.com/showcase/read/electro_harmonix/

If you care about this sort of stuff, I also posted a credits page listing everybody who helped:
https://www.ehx.com/about/credits